Our Process
At Independence Marketing Co., we believe in a collaborative and transparent approach to marketing that focuses on your unique goals.
Here’s what to expect when you work with us:
1. Free Discovery Call
We start with a complimentary 30-minute call to understand your business, goals, and vision. This conversation helps us outline your priorities and determine the services that best fit your needs.
2. Customized Strategy & Scope
After the discovery call, we develop a tailored roadmap, defining a clear scope of work and deliverables. Whether you need website design, content creation, or a complete marketing plan, we ensure your strategy is focused and actionable.
3. Market Research (À la Carte)
Research is the foundation of any successful strategy. We analyze your industry, audience, and competitors to identify opportunities and craft insights-driven solutions, including:
- SEO keyword research.
- Audience demographics and trends.
- Competitor analysis.
4. Website Design & Digital Presence (À la Carte)
Your website is the heart of your online presence. We design or refresh websites to make them visually engaging and user-friendly, including:
- Custom website builds and redesigns.
- Social media and Google account setup for consistent branding.
- Built-in analytics to track visitor behavior and performance.
5. Content & Branding (À la Carte)
Your brand’s story deserves to shine. We craft captivating visuals and compelling copy to connect with your audience, including:
- Copywriting tailored to your brand’s voice.
- Graphic design for a cohesive look and feel.
- Content creation for websites, blogs, and social media.
6. Marketing Strategy & Campaigns (À la Carte)
We help you grow with focused, effective strategies to reach your audience and amplify your message:
- Email marketing setup and management.
- Comprehensive marketing plan development.
- SEO strategies with ongoing reporting.
- Paid advertising management for Google and social media.
7. Launch & Amplify (À la Carte)
Once your project is complete, we launch with confidence. Our services include:
- Advertising campaigns to increase visibility and engagement.
- Website launch with seamless integration.
- Amplifying your brand with optimized social media and Google accounts.
8. Ongoing Support (À la Carte)
Your success doesn’t stop at launch. We provide flexible, ongoing support to keep your business dynamic and evolving:
- Regular content creation to maintain engagement and relevance.
- Monthly retainers for updates, strategy consultations, and performance monitoring.
- CRM integration and optimization for streamlined operations.